Prime apparel's "Outlaws" collection is inspired by the “Wild West”. The 'Wild West' was famous for cowboys, native americans, the lawmen, the gangs, the gunslingers, gambling , but most importantly the pioneers and trailblazers. for this project I designed the apparel, styled, photographed and edit the lookbook. The collection incorporates a Western-style theme to the lineup, as can be seen in the “Old West” t-shirt which is inspired by western type design. Other items like the “Snake Eyes” t-shirt and “12 Gauge” t-shirt incorporates old western influences. The lookbook is designed to be viewed on all social media platforms.
